I recently referred a client, a commercial custom ink manufacturer and distributor, to Reset Strategies, LLC, one of my EST marketing partners. I thought they could benefit from working with Reset.
My client is now in their “second generation” as a medium sized family business and they have developed a significant customer based during the past thirty years.
As with all businesses, customers “come and go” and Reset was able to generate significant business growth just from effectively re-contacting their prior customers without inordinately expensive advertising costs or capital outlay. Reset was able to capitalize on my client’s goodwill and favorable reputation by recommending the appropriate marketing strategies that would cause these customers to purchase their goods and services again. With more established and mature businesses, that typically have extensive customer lists, Reset usually generates a much higher return on investment with a company’s existing and prior customers as compared to the higher expense of soliciting new customers.
Thank you Chad and Brad. My client thanks you as well.